Shimano Sora R3000 STI Levers In Black 

In 1961, a 3-speed bicycle hub displayed at the New York Toy Show was the catalyst for what would eventually become Shimano American Corporation. The popularity of 20-inch wheeled bikes with hi-rise handle bars fueled a demand for multi-speed hubs and Shimano was producing an affordable and reliable version that caught the attention of the industry. So much so, that by 1965, Shimano opened it’s first ever overseas sales office in New York City. The main purpose of doing this was to get quicker product feedback and to provide technical and warranty assistance to retailers selling bikes equipped with Shimano parts.

Shimano American has grown from that first modest office staffed by only three people to multiple distribution centers and sales and marketing offices. Today in North America,  Shimano’s presence has grown to include Shimano North America Holding Inc., Shimano North America Bicycle Inc., Shimano North America Fishing Inc., G. Loomis, ITI, and Pearl Izumi.  Even with changes in company name and addition of other market leading brands, All companies maintain the same goals as when the offices first opened: to ensure that Shimano always has a listening ear to provide feedback on relevant trends and needs of the North American market for both bicycle and fishing products and make those a reality for our customers. Additionally, a good product is often judged as such by the support that the company provides, and our offices are staffed with customer service personnel that can are able to handle all issues with ease via phone or online.

Shimano’s participation extends much further than the product, though. Through advocacy programs, ISO 14001 certification, and commuter / car pool programs for employees, Shimano practices good local citizenship, pursues continued access to those areas that are enjoyed by outdoor enthusiasts, and is committed to minimizing our impact on the environment.

Shimano Sora R3000 STI Levers In Black 

Excellent value 9-speed Sora STI shifters for road use with clean hidden cable routing

Easy operation design lever - lever bracket hood is made from soft rubber and anatomically shaped to allow easy braking and shifting regardless of hand position

Adjustable reach main lever for smaller hands

Light-action release lever assure easy gear shifting and braking

Precision shifting courtesy of Shimano indexing system

Double road front derailleur compatible

Compatible with standard 9-speed rear derailleur

Comes complete with SP41 gear outer and high end OPTISLICK inner cables